When you add a FacePlace photo booth to your business location or service offering, the photo booth will create a lot of excitement and word-of-mouth advertising. But if you wait for the photo booth to pay for itself by gathering attention, then you are wasting your time and your money.
The best approach is to use unique ways to market your photo booth and get the attention your business needs to succeed. When you highlight your photo booth in your marketing, then you will create interest that will lead to a significant increase in revenue.
Display The Photo Booth Prominently On Your Website
Instead of putting a passing mention of your photo booth service on your website, you should give your photo booth its own comprehensive website section. You can invite customers to post pictures they took using your photo booth, and you can point out all of the ways that a photo booth can make the experience with your company better. You can get people interested in your photo booth right away if you spend some time promoting the booth on your website.
Offer “Free Samples”
If you have a static business location where you keep your photo booth, then offer one or two days a month where people can try it out for free. Be sure to advertise your photo booth open house days in the local newspapers, and with informational fliers you give out from your own business.
If you have a service business, then run a promotion where you include the photo booth at no extra charge. For many service industries, such as wedding DJs, clients only use services once. So it is important to get your clients to give you testimonials on the photo booths and include all of that in your future marketing.
Have Tutorial Days
While most business owners do not hire people specifically to help customers utilize the photo booths, there is an advantage to having someone available every once in a while to show customers how the booths work. You could have someone stationed near the photo booth one day out of the week and offer a special price to people who use the booth on those days.
Your service business would benefit from you spotlighting the booth before each event, and spending a little time near the booth to help people to understand how to use it. You can do this in between your other functions, and it would help to draw attention to your booth.
While a photo booth can enhance your business on its own, you can maximize the effect of a photo booth by marketing the booth and making people aware of how much fun a photo booth can be. With a little extra marketing, you can watch your revenue go up as your photo booth becomes more and more popular.