Experimental marketing has been going on for a very long time, but advances made in the digital world have moved experimental marketing to a whole different level. With experimental marketing, your goal is to get your customers involved in the evolution of your brand to increase customer loyalty. These days, the photo booth is an ideal way for you to push your brand in front of your clients and see how your clients would alter your brand to fit their needs.
Using Your Logo
A modern photo booth has a lot of ways that your clients can use your company logo to both gain your company more exposure, and find new ways to present your brand. Your logo can be placed on every picture customers take with your photo booth, and that automatically gets your company out there when your customers share their pictures on social media.
If you have a FacePlace photo booth, then your customers can also place your logo on different types of products to order for themselves. You can track these orders and start putting together new ways to present your brand that your target audience will enjoy.
Customizing The Experience
You can customize just about every aspect of a FacePlace photo booth to enhance your experimental marketing and wrap your photo booth experience around your customers. You can customize everything from the wording your customers see to the promotional pages that people see when your booth is not in use. A photo booth offers mass exposure to your customers that is hard to get any other way.
Photo Booth Skins
If you have a photo booth that does not do enough to enhance your brand, then you can wrap your booth in special skins that will give your booth any kind of look you want. Photo booth skins can be fun because you can experiment with different kinds until you find the one that has the most impact.
FacePlace also has custom photo booths that have unique looks that would stand out in your business as well. There are booths with themes tied to different musical acts, and you can talk to FacePlace about putting together photo booths that specifically fit your business.
Customizing The Social Media Experience
You can set up your photo booth so that your customers use what looks like your company’s Internet portal to access social media and post pictures. This is a great way to unify your brand throughout your photo booth, and offer your customers the chance to be completely immersed in the experience your booth has to offer.
Experimental marketing using modern photo booths has plenty of potential that your business needs to explore. With all of the customization options that are available and the ability to connect directly with the Internet, today’s photo booths are an absolute necessity for any experimental marketing program.
