You have a photo booth in your business and you are ready to start generating revenue with it, but you are not sure how to maximize that revenue. If you want to get the most out of your photo booth, then you will need to put aside the things you know about marketing and promotion. The problem with many photo booth owners is that they sometimes feel they need to get desperate to generate a profit. With a little knowledge and some confidence, you can turn your photo booth into a cash cow.
Never Offer Discounts
Your photo booth should be the center of many different marketing campaigns designed to draw attention to your booth and your business, but it should never be the subject of a promotional discount. If you offer discounts on your photo booth services during promotions, then customers will expect to see those prices when they come back for more pictures. Always use your standard photo booth pricing and set the proper expectations right from the start.
Don’t Forget The Custom Gifts
Your FacePlace photo booth has a feature that allows your customers to put their photos on items such as mugs, t-shirts, and hats. Many photo booth owners forget to point this out to their customers, but the ones maximizing their photo booths are marketing the custom gifts heavily. Make up informational flyers for your customers explaining how the gifts work, and make sure to mention the custom gifts in every piece of photo booth marketing.
Highlight The Photo Booth
The modern photo booth is one of the most popular coin-operated amusement attractions in the world. While it can be a powerful marketing tool to help enhance some of your promotions, it should also be allowed to stand on its own as a premier attraction. Not only do you want people to visit your store because you have a photo booth, but you also want them to become regular users of your photo booth without the need to shop in your store or use your business services.
Consider More Than One Photo Booth
One of the reasons that many photo booth owners are unable to maximize their photo booth profits is because they put their photo booth in a corner and hope business shows up. You need to put your photo booth in a prominent spot in your business, and then monitor what kind of traffic it gets. You can experiment with different locations within your business until you find that one spot where your revenues are the best. If you are getting enough revenue, then buy another photo booth and double your profits.
If you treat your photo booth as a corner novelty, then it will never reach its full profit potential. You need to have a plan for your photo booth and then measure its progress to determine the best ways to maximize your profits and enjoy as much revenue as possible from the premier amusement attraction.
