Greenvale, New York, USA – Apple Industries gave many U.S. operators their first hands-on, in-person look at a revolutionary new merchandising program that turns every Apple Face Place Photo Booth into a digital retail store.
The merchandising program feature is called Face Place Smile 2.0 Product Fulfillment, and it lets customers put their Face Place photos on custom-made, personalized merchandise from keychains to coffee mugs, t-shirts and more. Each product is ordered from the photo booth’s touchscreen interface and shipped out for same-day service. Suggested vend prices for photo-customized products are in the $20 and up range, giving operators a handsome profit margin on items with a $5-7 wholesale cost.
“We previewed the Product Fulfillment Center at IAAPA last fall and now we’re expanding the service with more merchandise choices,” said Apple COO Scott Avery. “This is the kind of lucrative upsell that only a networked, digital photo booth can create.
“Where else can you take a picture of yourself and, on the spot, order a t-shirt, coffee mug or keychain with your photo on it?” Avery asked. “These items make perfect gifts for friends and family, and it’s the easiest incremental revenue stream the operator ever had. There is literally nothing for the operator to do but sit back and rake in the extra income!”
Creating a permanent customer relationship
Face Place Theme Park, Face Place Deluxe and Face Place Sapphire are all loaded with Face Place Smile 2.0 software and support the Product Fulfillment Center.
“With this program and our social media upsells, we are capturing the email addresses of photo booth customers in every type of location,” said Scott Avery. “Apple will be reaching out to each customer on a year-round basis, sending promotional emails that show the customer new merchandise options themed around different holidays or special events. Every time the customer places an order, the operator gets a cut. From now on, using a Face Place Photo Booth not only creates a special moment – it also forges a permanent customer relationship!”
“Apple’s business model is all about creating a permanent alliance between ourselves and the operator,” said Allen Weisberg. “That’s why our free upgrades continue for years and years after you buy a Face Place product. Now the customers are being drawn more directly into this permanent relationship, too. This makes our business model even stronger – which can only benefit the operator. Keep your eye on Apple for more groundbreaking new ideas in the near future!”
Apple Industries Inc. (http://faceplacephoto.com/faceplace2019) is the world’s leading provider of consumer digital imaging solutions for retail environments. Apple Industries manufactures, markets and sells the award winning line of Face Place digital photo booths. Face Place photo booths contain Smile 2.0 software which allows customers to purchase photo strips, 4×6 photos, and to share their photos directly from the photo booths by email, Facebook or Twitter. Apple Industries has been in the photo, vending, coin-operated machine and event planning industries for more than 30 years. For more information call (516) 619-8000.
