GREENVALE, NY – At this year’s Amusement Expo, Apple Industries offered a fun way to dramatize the fact that its Face Place Photo Booths generate cash for street operators as well as for FECs and high-traffic locations.
Apple invited operators to step into a photo booth, have their picture taken, and if your photo experience was interrupted with a loud, congratulatory voice, you won $50 cash! Apple gave away $50 every 20 minutes to another happy winner.
“The message doesn’t get much clearer than that,” chuckled Apple CEO Allen Weisberg. “Face Place makes money for operators in bars, taverns and restaurants too! Street operators told us they received that message loud and clear, along with some folding money for quite a few industry members and their families.”
Apple’s Expo booth was continually crowded, and its sales team was constantly swarmed by customers, during the Feb. 28-March 1 trade show at the Las Vegas Convention Center.
“Street operators were in strong attendance at Expo and they demonstrated tremendous interest in Face Place,” said COO Scott Avery. “Our sales team and our distributors wrote a lot of orders for route operators who are starting or expanding their photo booth portfolios.”
Also at Expo, Apple found another powerful way to convey its message that photo booths are major moneymakers. The company unveiled an 18-month, 0% interest finance program that, in effect, allows operators to pay for new machines out of the cash box.
“That’s how confident we are in Face Place, whether it’s our Sapphire and Ruby models that are sized and themed just right for bars and taverns, or whether it’s our Deluxe – Outdoor Edition for outdoor locations, tourist locations and theme parks,” said Scott Avery. “A Face Place Photo Booth pays for itself in under a year on average, and often in six months or less.”
ROI for a Face Place Photo Booth is typically $200 to $500 a week (or even better) in a popular tavern location, Avery noted. In high-traffic sites like an outdoor location, destination mall or tourist attraction, a Face Place unit such as the newly upgraded Scene Machine 2 or the Photo Booth Deluxe easily earns $500 to 1,000 a week and sometimes much higher. Our Movie Booth, featuring Apple’s “CinemaScene” program, is perfect for movie theater lobbies because customers can experience and record “put-you-in-the-action” video adventures and “pose with a movie star” still photo options.
Amusement Expo ’18 was also the first opportunity for many operators to experience a new feature, available on any networked Face Place 2.0 booth, called “Share in Times Square.” Provided as a free upgrade to all operators of networked Face Place machines, “Share in Times Square” is an upsell feature that allows customers to enter a Face Place booth, take their picture, then post it immediately to a giant electronic billboard in Times Square, Manhattan.
“This show provided undeniable evidence that street operators have truly established Face Place as a strong new staple in classic tavern and route locations,” said Allen Weisberg. “Street operators have seen solid, sustainable results in the cash box that prove anyplace that supports a jukebox, is also quite profitable as a Face Place location.”
“Now we’re encouraging street operators to expand their location base to outdoor sites,” said Scott Avery. “We manufacture special models of weather-resistant photo booths that are designed for wind, rain and snow. These rugged units have repeatedly come through hurricanes and storms from coast to coast, and as long as the power is on they keep operating reliably and generating revenues without a hiccup!”
With Apple’s 18-month interest free financing program and a Face Place for every location, indoors or outdoors, 2018 is shaping up to be the “year of the street operator” at Apple Industries.